AI Isn’t Taking Your Job. A Person Who Knows How to Use AI Is.
Look, if you’re still sitting around debating whether AI is good or bad, you’ve already lost. AI is here. It’s replacing jobs. It’s happening whether you like it or not.
The only question is: Are you gonna be the one getting replaced, or the one using AI to work twice as fast and make everyone else look slow as hell?
AI Isn’t a Cheat Code
People love to say AI makes everything easier. That’s bullshit. AI is only useful if you put in the work to train it.
I’ve spent an ungodly amount of time building and refining AI tools for my business. I created custom GPTs for my clients that actually sound like them, not like some soulless marketing bot that just read a LinkedIn growth-hack thread.
AI doesn’t magically hand you gold. It’s a sledgehammer. You still have to know where to swing.
How I Use AI to Run a Lean, Mean Creative Machine
I use AI every damn day, but not like some lazy-ass content farm copying and pasting garbage straight from ChatGPT. AI is my assistant, my research nerd, my copyeditor, and my brainstorming buddy. But I’m still the one making sure the work has clarity, direction, and actual value.
Here’s how I make it work:
Research: Perplexity has replaced Google for me. It finds what I need without making me dig through SEO-bait blog posts that say nothing.
Writing: ChatGPT helps me move past the blank page, test ideas, and explore angles. But I never publish its raw output. That’s not the job.
Creative Direction: AI doesn’t give me big ideas, but it helps pressure-test the ones I have. I use it to tighten scripts, improve flow, and speed up revisions.
Editing and Production: I use Autopod with Adobe Premiere to cut multi-camera interviews in minutes instead of days. It used to be a time sink. Now it’s streamlined.
Corporate Video and Interviews: ChatGPT helps me write sharper interview questions. It’s like having an associate producer who works around the clock.
Efficiency: My team is small on purpose. AI handles the repetitive tasks so we can focus on doing better work.
The Biggest AI Myth? That It’s Easy
A lot of businesses treat AI like a shortcut. Plug it in, cut your team, and expect unlimited content.
It doesn’t work like that.
AI can save time, but if you drop in a lazy prompt and hit copy-paste, it’s going to show. The end result will feel empty. You can spot it from a mile away. I’ve seen brands do it. I’ve seen agencies do it. It doesn’t land and it’s embarrassing.
AI is only as good as the person using it. If you don’t know how to train it, tweak it, and refine it, you’re not using AI—you’re just churning out AI-generated garbage.
Want to Stay Ahead? Build a Custom GPT.
If you’re not using AI yet, build a custom GPT today. Right now. Stop reading and go do it.
It’s not that hard. You literally just ask AI how to build a custom AI. Then, you train it. Feed it your past work. Teach it your voice. Upload your collateral. Test it until it actually sounds like a human (or like you, if you’re lucky enough to have a personality). If you’re feeling stuck, scroll down for a guide I made to help.
AI isn’t replacing creativity. It’s replacing people who are lazy about creativity.
Want Help Getting Started?
I put together a no-fluff, straight-to-the-point guide that shows you how to build a custom GPT without sounding like a robot. It covers:
How to define what your GPT should do
How to train it to sound like you
The tools I actually use (and skip)
Prompts that don’t suck
Grab the free AI Guide here in exchange for your email. No spam. Just tools that work.